| 1. CUSTOMER NEED |
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2. TELIGEN SOLUTION |
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3. CUSTOMER BENEFIT |
Customer is experiencing difficulties competing and is losing market share - needs assistance in redressing current pricing schemes. Customer needs to build business case for corporate clients to migrate to, or retain, its services. |
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Strategic Pricing Consulting
Teligen team works closely with customer to refine strategy and achieve solution. |
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Customer is provided with onsite expertise from Teligen team. Benefits from Teligen independent viewpoint, leading to a more competitive yet still profitable solution. |
| Customer needs to understand relationship between movement in competitors' pricing and movement in new or volatile markets/which new products and services are making real inroads in the market/how much market share it has or can attain. |
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Pricing & Market Analysis
Teligen conducts full competitive and market review, including capture and analysis of corresponding pricing data. |
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Customer is armed with solid research, analysis, conclusions and recommendations based on rigorous primary and secondary techniques. The customer now fully understands the market, its positioning within that market and its own growth potential. |
| Operator or Service Provider is moving into a new market or is launching new products - needs to quickly assess potential profitability and establish sensible price
points. |
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Tariff Baskets/Price Benchmarks
Takes pricing from a number of operators and services:

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provides a clear comparison |

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establishes a firm benchmark. |
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Operator or Service Provider can quickly view price information and determine its own positioning without complex
calculation. |
| Regulator needs independent verification that its market is sufficiently competitive in comparison with other markets or that individual players within the market are pricing responsibly. |
Regulator can reach conclusions quickly and take swift and decisive action. |
| Customer needs to stay on top of the market by being able to regularly compare its own value proposition against those of its competitors. |
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Pricing Tools
Tailor-built software tools for user-defined tariff analysis, allowing operators to analyse their own pricing and that of their competitors in comprehensive ways. |
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Customer is able to react to the market quickly, and ensures that it is able to remain competitive whilst preserving margins, removing the need for unnecessary undercutting. These tools can assist in setting new prices based on internal costs and the competing rates in the market. |